Since the first RIM has built so many ecosystems in providing the handset with a number of partners more than 600 operators worldwide. Hopefully this new name took effect great luck.
New York, U.S. - The momentum of the launch platform and the BlackBerry handset 10 is also used by the CEO Thorsten Heins to announce the name change of the company Research In Motion to BlackBerry.
"Starting today our brand fused together for one purpose: BlackBerry," Heins said in a launch event attended detikINET in New York, United States.
Since its founding 29 years ago, Research In Motion which was formerly known as the paging device company that eventually evolved as one of the major forces in the telecommunications industry.
Beyond providing handsets, but RIM is also building its own ecosystem from upstream to downstream for the platform and access to its network by the number of partners in more than 600 operators worldwide.
"These changes are not the end of the journal RIM, but a beginning of the BlackBerry," said Heins.
Change the name of the company is also going to change the code on the floor of the issuer BlackBerry Nasdaq, the U.S. and Toronto, Canada. From RIM to BBRY.
RIM did not initially start building BlackBerry smartphones; the company has evolved into a hardware and supporting services company. The hardware is obviously how the rest of the world identifies the company. RIM is demonstrating its dedication to the brand and further simplify and streamline the image of the company.
This should help the company, known almost exclusively for their BlackBerry smartphones, solidify its brand in the mobile space. Thorsten Heins, CEO of RIM (now BlackBerry) made the announcement from New York during the BlackBerry 10 launch event.
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